What Good Fulfilment Should Feel Like
Good fulfilment shouldn’t feel stressful, noisy, or constantly top of mind. It should fade into the background, reliable enough that
Why Most 3PLs Aren’t Built for Boutique Brands
Most fulfilment providers are designed for scale. They’re built around volume, automation, and consistency, which works well once a brand
The “In-Between” Stage Most Fulfilment Services Ignore
Most fulfilment services are built for brands that have already “made it” – high order volumes, predictable demand, and systems
The Hidden Cost of Doing It All Yourself
Many founders delay outsourcing fulfilment because it feels cheaper to do it themselves. But the real cost often shows up
When It’s Time to Outsource Fulfilment (and When It’s Not)
Outsourcing fulfilment isn’t about hitting a magic revenue number. It’s about where your time, energy, and attention are going –
Who Is Betty + Why Is She Doing This?
For over 25 years, our founder Betty – real name Paulitta – has been a product developer building and scaling